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Dose Nutrition · where we’re at

A live snapshot of progress against our autumn / winter 2026 launch. Updated as we ship.

Last updated
April 2026
Launch target
Autumn / Winter 2026
Phase
Phase 1 · Pre-launch

Where we’re at

Launch plan

  1. May2026

    Brand + formulation locked

    In progress

    Final palette signed off, formulation + dose locked for B12 and Biotin SKUs, tone-of-voice doc done.

  2. June2026

    Manufacturer + first samples

    Planned

    Contract manufacturer chosen, deposit paid, first sample batch produced for stability and sensory testing.

  3. July2026

    Compliance review + label print

    Planned

    Claims and allergens reviewed against UK regulation, labels approved and sent to print, packaging artwork finalised.

  4. August2026

    Photography + content sprint

    Planned

    Studio shoot, PDP imagery, hero video, 6-week pre-launch social calendar drafted and queued.

  5. September2026

    Pre-launch teaser

    Planned

    Email list warm-up, social teaser drops, founder story PR outreach, paid-traffic test budget warming the pixel.

  6. October2026

    Launch — primary window

    Planned

    Store flips from coming-soon to shoppable. Day-1 email to list, social launch, founder story live, paid traffic on.

  7. November2026

    Q4 push + Black Friday

    Planned

    First major commercial moment. Bundle offer, BFCM creative, ambassador / affiliate outreach.

  8. December2026

    Holiday gifting + retro

    Planned

    Gift bundles + last-order cut-offs. End-of-year review: numbers, learnings, plan v2 for spring 2027.

Notes

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