Internal · Team only
Dose Nutrition · where we’re at
A live snapshot of progress against our autumn / winter 2026 launch. Updated as we ship.
Where we’re at
Launch plan
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May2026
Brand + formulation locked
In progressFinal palette signed off, formulation + dose locked for B12 and Biotin SKUs, tone-of-voice doc done.
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June2026
Manufacturer + first samples
PlannedContract manufacturer chosen, deposit paid, first sample batch produced for stability and sensory testing.
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July2026
Compliance review + label print
PlannedClaims and allergens reviewed against UK regulation, labels approved and sent to print, packaging artwork finalised.
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August2026
Photography + content sprint
PlannedStudio shoot, PDP imagery, hero video, 6-week pre-launch social calendar drafted and queued.
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September2026
Pre-launch teaser
PlannedEmail list warm-up, social teaser drops, founder story PR outreach, paid-traffic test budget warming the pixel.
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October2026
Launch — primary window
PlannedStore flips from coming-soon to shoppable. Day-1 email to list, social launch, founder story live, paid traffic on.
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November2026
Q4 push + Black Friday
PlannedFirst major commercial moment. Bundle offer, BFCM creative, ambassador / affiliate outreach.
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December2026
Holiday gifting + retro
PlannedGift bundles + last-order cut-offs. End-of-year review: numbers, learnings, plan v2 for spring 2027.
Notes
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